How Mastercard’s ‘Priceless’ campaign became part of the brand DNA
marketingweek.com
How Mastercard’s ‘Priceless’ campaign became part of the brand DNA
In the late 1990s, Mastercard needed a long-term marketing platform to help reboot the brand, which was on a “burning platform” in the US. But while Mastercard knew it was on to a winner with ‘Priceless’, no one foresaw it still being part of the brand’s DNA 22 years later.
Sep 19, 2019
Mastercard Benefits
1.7K views | ¿Ya conoces My Card Benefits? Un espacio creado para organizar de manera 100% personalizada los beneficios de seguros y asistencias elegibles de tu tarjeta .​ Aquí, podrás ver el detalle de tus beneficios y manejar todos tus reclamos.​ Contar con apoyo a donde quiera que vayas: priceless​ Conoce más en www.mycardbenefits.com ​ *Aplican términos y condiciones. | Mastercard | Facebook
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1.7K views | ¿Ya conoces My Card Benefits? Un espacio creado para organizar de manera 100% personalizada los beneficios de seguros y asistencias elegibles de tu tarjeta .​ Aquí, podrás ver el detalle de tus beneficios y manejar todos tus reclamos.​ Contar con apoyo a donde quiera que vayas: priceless​ Conoce más en www.mycardbenefits.com ​ *Aplican términos y condiciones. | Mastercard | Facebook
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2.7M views · 7.8K reactions | Your journey to unparalleled benefits begins now with your World Debit Mastercard! Visit the link to unlock a world of benefits tailored just for you: https://mstr.cd/43BJz2q #WorldDebitMastercardBenefits #PricelessPerks | Mastercard | Facebook
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2.7M views · 7.8K reactions | Your journey to unparalleled benefits begins now with your World Debit Mastercard! Visit the link to unlock a world of benefits tailored just for you: https://mstr.cd/43BJz2q #WorldDebitMastercardBenefits #PricelessPerks | Mastercard | Facebook
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