I was working on a new video today and had a moment. I've been marketing on and building Facebook communities for 9 years. I was able to build 2 communities to almost 30,000 members and make multiple six figures, but I never actually wrote down how I did it until now. And when I mapped it all out, I realized my approach to Facebook marketing is nothing like what the gurus teach small business owners. They say make your Facebook group about your service. That's exactly why your group stays empty.