Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Despite being one of the most cooperative species on the planet, humans routinely fail to manage shared resources sustainably ...

This holiday season, it’s likely that you gathered with a group of family or friends. As the table filled and conversation deepened, the youngest members were likely ushered away. “You’ll have more ...

Five mind-blowing examples of the Mandela Effect phenomenon. Canada making border crossing change that will impact Americans Press conference makes it clear a lawsuit is coming against DK Metcalf ...

Named after the iconic South African leader Nelson Mandela, this curious phenomenon happens when a large group of people remembers something one way, only to discover they’ve got it all wrong. And ...

Apparently any place looks better if you just say it’s Japan. The idea being that the “Japan effect” is so strong, just the location tag can filter how we perceive an ordinary street or an average ...

In Mr. Seevers’ English class, the air feels different today. A quiet student draws an unexpected connection between "The Odyssey" and modern migrant stories. The room wakes up. One idea sparks ...

Researchers at the Hebrew University of Jerusalem discovered that the magnetic component of light plays a direct role in the Faraday effect, overturning a 180-year-old assumption that only its ...

It’s a popular example of the “Mandela effect,” or a collective false memory. And while some people may laugh and move on, others spend years searching for an explanation. There is a shirt currently ...

“Foundation” and “Miss Austen” star Synnove Karlsen will make her New York theatrical debut as Eliza Doolittle in Gingold Theatrical Group’s production of George Bernard Shaw‘s “Pygmalion.” Mark Evans ...