Hell, HUNTR/X even performed at the Macy's Thanksgiving Day Parade, where two of the movie’s characters got their own parade balloons. KPop Demon Hunters is everywhere — and its incredible success is ...

Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

Not too long ago, networks like Disney Channel and Nickelodeon ruled the airwaves—and the hearts of preteens. This shift has implications beyond entertainment. According to experts, the disappearance ...

Ritwik is a passionate gamer who has a soft spot for JRPGs. He's been writing about all things gaming for six years and counting. No matter how great a title's gameplay may be, there's always the ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Mostly, I remember the fluffy pens. When I was in elementary and middle school, nothing could be cooler than a fluffy pen, at least until it got covered in backpack grime and started to look like an ...

Claire's — the ear-piercing, glittery tween mall staple — is once again on the brink of survival. The chain on Wednesday filed for bankruptcy protection for the second time in seven years. It is ...

Clinical psychologist Dr. Supatra Tovar tells SheKnows that kids at this age go through significant cognitive changes, which makes sarcasm more appealing and easier to use. “Tweens have the ability to ...

CHICAGO -- There is a new warning about the skincare obsession among preteen girls on social media. New research finds that girls as young as 7 are sharing their skincare routines, sometimes using ...