As part of The Drum’s special report on search marketing, we speak to a number of agencies operating in the space to gain an insight into the key issues surrounding this heady topic. In a series of ...

It's about content, not links. If Google sends traffic to pages, then it considers the content good enough to rank in query results. These are two tidbits that Google recently shared about its Panda ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

News source websites have benefitted the most from the introduction of Google’s Panda algorithm update, a research by search marketing specialist Greenlight suggests. The study aimed to identify the ...

Panda, named after Google software engineer Navneet Panda, is a complicated algorithm. The industry should expect nothing less. Its creator also spent time on the research teams at Intel and IBM, per ...