Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Many people think there are only two forms of handedness, but there are actually three: left-handedness, right-handedness, and mixed-handedness.

What kinds of marketing messages are effective—and what makes people believe certain political slogans more than others? New ...

After a 30-6 playoff win over the Pittsburgh Steelers, Houston Texans linebacker Azeez Al-Shaair appeared in an ESPN postgame ...

"We're in charge," Trump said after Rubio seemed to downplay a direct U.S. role. Who is running Venezuela and how? Confusion continued Monday amid seemingly contradictory messages from President ...

The calendar has flipped and we're less than two months away from spring training. Yet, the likes of Alex Bregman, Bo Bichette, Framber Valdez, Kyle Tucker, Cody Bellinger, and many others available ...

The U.S. Should Try to Stop Britain’s Chagos Islands Handover Gavin Newsom’s Big Ambulance Scam The Root of Trump’s Immigration-Enforcement Image Problem What’s Good for Peter Navarro Is Good for Bill ...

The Dallas Cowboys' season is all but over, with the team having only a one percent chance to reach the NFL Playoffs after falling to the Minnesota Vikings on Sunday Night Football. With the Cowboys' ...

What a difference a day makes. Each time Washington Commanders quarterback Jayden Daniels has gone down this season, the team anticipates his return. But sometimes, enough is enough. That may not be ...

Semiconductor stocks declined on Thursday as Oracle Corporation’s (NYSE: ORCL) latest quarterly report delivered a mixed message to Wall Street, dragging major chip names lower in early trading.

Sen. Thom Tillis (R-N.C.) said President Trump’s controversial decision to pardon former Honduran President Juan Orlando Hernández, who was serving a 45-year sentence for conspiring to import cocaine, ...

While construction of student housing on the former site of Berkeley’s People’s Park is well underway, UC Berkeley still lacks a developer or concrete public plan for its supportive arm, which was ...