Though we know light travels at 299,792,458 m/s on average, scientists have never successfully measured its one-way speed — the problem lies in synchronizing clocks across distances without already ...

NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...

In the early 1960s, quantum physics was regarded as one of the most successful theories of all time. It explained a wide range of phenomena to an unprecedented level of accuracy, from the structure of ...

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...

A Penang hardware shop owner explained that he was measuring the length of an iron pole while hanging the national flag and did not notice that the flag was upside down. Chinese-language daily Kwong ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

You wouldn’t let a sports team umpire their own games, so why is this now happening in media and marketing, and particularly within holding companies, argues Prophet CEO Jordan-Taylor Bartels? There’s ...

Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper.

As a newly minted CEO four years ago, I often squirmed when asked to describe my company's culture. While I had a clear vision, articulating it in a way that resonated with both employees and ...

In the years after the 2020 COVID-19 pandemic, it is clear that mRNA as a modality for vaccines and therapeutics is here to stay based on the number of mRNA programs currently in clinical development.