Procter & Gamble’s focus on the South is meant to get the word out about the product to consumers who will be dealing with ...

BIA projects $3.6 billion in local CTV spending in 2026 and growing political pressure, signaling new challenges and opportunities for radio sellers.

The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

Just like a fancy camera doesn’t make you a photographer, just having access to powerful AI tools doesn’t mean you’re getting real value out of them. It’s what you do with the tools—how you structure ...

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to ...

Advertising is essential for businesses to create public awareness, attract customers, and drive sales. However, how a business advertises its products and services reveals a lot about its values and ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...