Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Learn about internal claims—legal demands against a company's assets, not the owners'. Explore how they work, their benefits, ...

Modern QSRs are increasingly adopting specialized digital tools — ranging from kitchen display systems to multilingual chat ...

Abstract: Energy efficiency (EE) metrics are important tools to support evaluation and management of communication networks, and are of key interest in the development of the upcoming 6G network ...

Your biggest security risk isn't external - it's your internal communication. Discover how using personal chat apps for work creates massive compliance risk and why visibility and control are the ...

KANSAS CITY, Mo. — Kansas City leaders have turned to a private marketing firm to help stabilize and reshape the city’s communications department. The City Manager’s Office has contracted Crux, a ...

The City of Durham, North Carolina is on the hunt for a communications ace to spearhead their internal messaging and foster a more connected, engaged workforce. Announced via a social media post from ...

The last quarter of the year is an excellent time to take a closer look at your employee communications, as you’re beginning your strategic planning and budgeting for the coming year. An audit of your ...

The Financial Supervisory Authority (ASF), the National Energy Regulatory Authority (ANRE) and the National Authority for Management and Regulation in Communications (ANCOM) must serve as examples of ...

ABSTRACT: As ports accelerate their digital transformation, the human dimension remains underexplored. This study investigates how internal marketing influences organizational transformation ...

Companies make mistakes that are hard to get over. Uber tried to cover up a 2016 breach affecting millions of drivers and customers. Internal investigators under new management later revealed that the ...