A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...
But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...
Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...
Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and ...
Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...
Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...
Negative keywords: Google is adding the‬‭ ability‬‭ to‬‭ apply‬ campaign-level‬‭ negative‬‭ keyword‬‭ lists‬‭ to‬‭ your‬‭ Performance‬‭ Max‬‭ campaigns.‬‭ Google said, "this‬‭ makes‬‭ managing ...