Benton, circa 1905: The parade for the Saline County Fair was passing down the dirt city street, the courthouse tower seen in the background. The historic courthouse was built in 1901 and still serves ...

Despite digital marketing’s dominance, Cheshire’s The Best Postcards thrives with direct mail’s 160% ROI, expanding to second property.

Springdale, 1908: Shelby Lee Todhunter Jr. was 2 months old when his picture was placed on a postcard. Said his mother, “Being in a hurry to wear my clothes. What I’d have done without the little ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

These tiny rectangles hold memory and mystery, and they will travel where you will not. By Liza St. James The first time I had something to write home about, I was, fittingly, at sleep-away camp. But ...

In an age saturated with digital notifications, pop-ups, and email clutter, a surprising contender is not just surviving but thriving in the marketing arena: direct mail. Far from being an antiquated ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Photos and travel are a natural combo. Today, rare is the person not snapping photos around the clock. Strange as it may seem, not that long ago the opposite was true. Most Americans did not own ...

Most businesses have busy and slow seasons; if your sales are steady all year round, consider yourself lucky! For my business, PostcardMania, the summer has always been historically slower. We’re not ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...