As this complexity deepens, a simple truth emerges: classical measurement frameworks cannot keep pace with a system that is ...

Pacifico Energy Chief Operating Officer Kevin Pratt says projects such as the planned 7 GW GW Ranch microgrid in Texas highlight a shift toward private grids as developers seek faster, more reliable ...

TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

EDO, the TV outcomes company, announced the launch of EDO Always-On, a new cross-platform measurement offering designed to ...

BCG’s Parul Bajaj highlights the critical need for "bionic marketing" to navigate India’s hyper-complex landscape. From ...

Commerce media works best when it’s planned end-to-end, says Ollie Shelton of Threepipe Reply. Here’s how to get your ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

Anxiety is the second leading cause of disability and mortality worldwide because it leads to many other problems such as ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...