How do brands bring harvest festivals, Pongal, Lohri and Makar Sankranti to life? Industry voices reveal the forces that ...

Changed from wax-paper to modern laminated packaging in the 1980s. Introduced smaller SKUs (₹2, ₹5 packs) for affordability. Flank brands: Parle-G Gold, Hide & Seek Fab, Krackjack, Monaco. Robust ...

Parle-G has launched a new film to mark Lohri, presenting a story centred on family, belonging and the everyday decisions that influence the future. The campaign draws on culturally familiar settings ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

You never know what Boston Celtics President of Basketball Operations Brad Stevens will do at a given NBA trade deadline. Sometimes, he makes a splash, like landing Derrick White. Other times, he lets ...

Hull City ended the calendar year with a battling, gritty 1-0 win at rivals Middlesbrough to extend their unbeaten run to five matches, and gain some revenge for the battering handed to them by the ...

The Olay and Herbal Essences owner expects an improvement in the latter half of the 2026 financial year after a ‘challenging consumer and geopolitical environment’ in Q2 ...

The outlook includes approximately $500 million before tax in higher costs from tariffs and a core effective tax rate of 20% ...

The popularity of communicating virtually—whether via email, instant messaging, LinkedIn, Twitter, or other social media channels—has had a significant impact on the speed at which information can be ...

Getting Texas A&M's No. 2-ranked 2027 class off to a sensational start was quarterback Jayce Johnson's commitment on Aug. 3, 2025. Since then, however, there have been some noteworthy staff changes, ...

As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?