Itching for some R&R? People seeking unconventional relaxation methods are shelling out hundreds of dollars for professional back scratches, according to The Wall Street Journal. Toni George, the ...

Add Yahoo as a preferred source to see more of our stories on Google. Photography by Rachel Pickus Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 ...

For a moment, I felt like a child again. My head rested on a silky pillowcase, fingers gently combing through my hair while a soft voice whispered in my ear. But this wasn’t bedtime — and that ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...