Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand. The move is aimed at establishing Sony SAB as a ...

Launched by Sri Adhikari Brothers in 1999 as a Hindi comedy channel and later acquired by Sony Pictures Networks in 2005, Sony SAB (erstwhile SAB TV) has finally shifted its gears from being a ...

Moving away from being a comedy channel where there was lightheartedness, frivolity, and fun, Sony SAB announced Thursday that it is undergoing a massive rebranding exercise. With this, Sony SAB aims ...

Neeraj Vyas, business head, speaks about the channel's recent rebranding. Sony SAB has adopted a new brand philosophy, yet again. As it evolves from being a comedy channel to one that tells relatable ...