The website for The Keystone, a high-end vintage watch dealer in Los Angeles, features a section dedicated to “holy grails,” or collectible watches distinguished by their quality and rarity. Exhibit A ...

Today seems to be a “cool Rolexes” kind of day. Thought to be lost to time (so to speak), the Rolex GMT Master ref. 1675 worn by Marlon Brando as Col. Kurtz in “Apocalypse Now,” Francis Ford Coppola’s ...

This particular Rolex GMT comes with the added bonus of historical significance. The watch comes from its original owner, United States Navy veteran Thomas Francis Finley Jr. Finley served for 28 ...

A Slow Evolution Over the decades, the GMT-Master would change in incremental, barely perceptible, Rolex-like fashion—updated with more accurate movements, slightly larger cases, and better bracelets, ...

But more than just a wrist expander and a friendly new price point, this 40 mm Rolex Pepsi GMT-Master II also comes outfitted with a new caliber for an extra pop. The new 3285 caliber gave birth to 10 ...

Rolex fans fretting about their place on the Daytona wait list can take heart. Rolex introduced a slew of new models to lust after at Watches & Wonders in Geneva last month, including a new GMT-Master ...

One year on from the launch of Rolex’s stainless steel “Pepsi” bezel GMT-Master II, we take a look back at the history of the globetrotting model You may or may not know that it was at the ...

Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink. We're speaking about the bi-color, blue-red bezel insert that instantly gives ...