The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

There are two main approaches to decision making in business. The rational approach based on logic and analysis is favored by many business schools. In practice, most decisions are made using an ...

As artificial intelligence revolutionizes the business world, a more subtle but equally powerful force is emerging: intuitive decision-making. Executives increasingly recognize that combining rational ...

In January 1986, NASA engineers knew the Space Shuttle Challenger's O-rings had never been tested in freezing temperatures. They recommended delaying the launch. Managers asked: Could the engineers ...