Trust doesn’t come from a single pitch. It’s earned through consistency, transparency, and doing what you say you’re going to do. For over 30 years, Cydcor, a leader in outsourced sales, has ...
Artificial intelligence is quietly reshaping how banks and investment firms decide what to pitch you, when to pitch it, and which words are most likely to land. I see a clear pattern emerging: AI is ...
Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours 47 ...
Mike Santoro, president of Walker Sands: Internal misalignment on the ideal marketing programme makes it extremely challenging for us as agencies to develop an effective strategy. If the CEO wants to ...
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