Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. I remember the days when a static banner ad was the peak of marketing. We have ...

Expanded guide provides a modern framework for SEO, content, paid media, and conversion strategy as digital marketing fundamentals continue to ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

With consumers tightening their belts and every marketing dollar under the microscope, cost-effective digital strategies aren’t just smart, they’re essential. Digital isn’t merely a channel, it’s the ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Choose your path to attracting an audience and taking advantage of SEO with this variety of digital marketing courses. Digital marketing is key for businesses that wish to increase brand awareness and ...