Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use.

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...