True ROI for R&D won't come from the tool that generates 10,000 new ideas. It will come from the tool that confidently tells ...

Just because a critical failure hasn’t happened yet doesn’t mean it won’t happen in the future. The question becomes: If it ...

Usage data linked to variable pricing for AI software will go a long way toward providing the underlying data to help ...

Return on investment, or ROI, is a ratio of your company's net profit compared to your financial investment in the business. ROI isn't the same as profit from the sale of goods or services. It's the ...

In the most recent episode of IP Innovators, host Steve Brachmann sits down with Stephanie Curcio, CEO and co-founder of ...

Human resources is sometimes considered a "soft" industry, because it can't always provide quantifiable financial data about its workload and doesn't typically create revenue either. Investment in HR ...

Although many brands report their return on investment (ROI) as proof of success, Google warns that this metric alone may be ...