Tim Cook has been Apple's CEO since August 2011, serving in the role longer than the company's co-founder Steve Jobs. When he ...

Apple's big "Awe-dropping" iPhone 17 event on Tuesday introduced a new slimmer "Air" model. The new AirPods Pro 3, Apple Watch Series 11, and Apple Watch Ultra 3 were also shown off. Apple is keeping ...

UPDATE: Minutes ago, after I published the below story about the likely impact of Trump's tariffs on the iPhone costs, it was announced that Smartphones and Computers will be exempt from the charges.

We've been talking about iPhone "killers" from the early years of Apple's best product, but none of those rivals were able to deliver. If anything, several companies that tried to come up with ...

The Fruity Cargo Cult Apple's supreme dalek Tim Cook has tried to calm jittery investors worried that AI might finally kill off the sacred iPhone cash cow. Speaking during Job's Mob’s Q3 2025 earnings ...

The top priority of Tim Cook is reportedly the Apple Glasses, and a reveal may finally happen next year, according to a ...

While Apple Inc. (NASDAQ:AAPL) faces scrutiny over delays in rolling out key Apple Intelligence and Siri features, CEO Tim Cook says its artificial intelligence-powered iPhones are already giving the ...

Speaking on Thursday's earnings call, Cook said, "It's difficult to see a world" without iPhones. Apple has been slow to release AI features, leaving analysts mixed on its competitive edge. Apple CEO ...

Could one of the most important product launches during his time at Apple come from a small accessory for the iPhone? The CEO ...

Apple Inc. delivered strong fiscal fourth-quarter financial results today as it closed out its fiscal 2025 year, but its stock gained only 2% after-hours after iPhone sales fell short of Wall Street’s ...

Between a folding iPhone, a touchscreen Mac, and some big changes in the highest ranks of Apple management, 2026 is shaping ...