CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Today NBCUniversal, independent agency RPA, FreeWheel and Newton Research announced a partnership to introduce a new approach to buying premium video using agentic AI across both linear and digital.

NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s ...

Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ecosystem. As buyers navigate continually blurry lines between platforms and ...

NEW YORK—Fox Corporation has announced an expanded deal with the ad tech platform FreeWheel that will expand Fox’s dynamic ad insertion capabilities and roll out new co-developed targeting technology.

FreeWheel has announced that it is working with MediaScience on a new initiative, The Viewer Experience Lab, that will help media companies ensure a quality experience for viewers across the growing ...

Media buyers now have a path to access Lionsgate’s premium streaming content across its nearly 30 U.S. FAST channels for direct or programmatic buys through the FreeWheel SSP, the world’s largest ...

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem. NEW YORK--(BUSINESS WIRE)-- FreeWheel announced today that it has agreed to acquire ...

Today NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and ...