The launch of the range will be supported with a £2.1m media campaign throughout 2010. Parent company GlaxoSmithKline Consumer Healthcare (GSK) hopes the family friendly range will attract new users ...

As the number one kids' oral care brand, 1 Aquafresh understands the importance of good oral care habits from an early age. As well as an oral care range suitable for every stage in a child's ...

GlaxoSmithKline has struck up a year-long sponsorship deal with Cineworld Cinemas as part of a £2.5m marketing push for its Aquafresh Children's range. The toothpaste brand will run a 10-minute ...

However, with sales of £4bn and home to six of GSK's best-selling 25 brands last year, the doubters of John Clarke's division are being turned. The consumer team, with the unequivocal backing of the ...

A TV advertisement for Aquafresh toothpaste has been banned for making false claims that it provides 24-hour protection. The ad, which ran on television and on YouTube, featured cartoon superhero ...

It has been exposed in a battle of toothpastes that when it comes to protecting your pearly whites Aquafresh Complete Care is not necessarily better than other brands, as suggested in an advert. The ...

Mamabua Molepo, brand manager at Aquafresh says, “Confidence is often the core of who we are and who we are able to become, regardless of age. While it isn’t the full picture, I sincerely believe ...

Aquafresh is launching a new line of toothpastes made from 97% naturally derived ingredients. Called ‘Naturals’, the range will launch with two flavours: Mint Clean and Herbal Fresh. The toothpastes ...

The Nurdles campaign for Aquafresh tied together television, video on demand, digital and print media to get kids excited about brushing their teeth. The brand faced tough competition from Crest and ...

The ongoing battle between the distributors of Aquafresh and Colgate toothpaste continues unabated, after the Supreme Court of Appeal recently overturned an earlier high court decision in favour of ...