LONDON: The economic problems plaguing a number of Latin American markets have led Zenith to lower its forecast for global ad expenditure, which it now projects will rise by 4.1 percent this year as ...

Mobile has been reshaping the way advertisers spend on digital, but the pace is picking up significantly, setting the stage for desktop ad spend to contract even faster than legacy channels. As ...

Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an ad spend forecast released by Zenith on Monday. The forecast tracked the ...