For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big ...
The Yellow Pages has revived its most famous character for the digital age, with DJ Day V Lately taking the place of fly-fishing author J R Hartley. Nearly 30 years on since the original ad in which ...
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The Reimagining Advertising campaign, created in partnership with GumGum, is asking a ...
SBC Communications and Yahoo said Monday they will join sales efforts for their online Yellow Pages directories. SBC's Yellow Pages group, known as SmartPages.com, will resell ads and sponsored ...
IT'S GOT TO STOP. This longstanding tradition of plumbing contractors overspending in the Yellow Pages for rotten results has gone on too long. And — silly me — I have every reason to tell you to get ...
On the cover of a recent issue of a leading advertising trade publication was a two tiered ad that showed a picture of a television ad on the top, which causes people to "love" products, and a picture ...
NEW YORK — Google Inc. needed just five years to build a business with more than $6 billion in annual revenue. It did it through a new advertising model in which merchants bid for ad placement and pay ...
Is it almost time to say goodbye to yellow pages? Publishers of the local directories often dropped on doorsteps are bleeding money, my colleague Emily Steel writes today. These directories rely on ...
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