The best Swedish candy comes in so many forms. It can be soft like a fruit snack, chewy and dense like a gummy, or even a ...

This article was originally published in Backpacker. If Halloween is the best night of the year for kids who love candy, then the day after is when grown-ups with a sweet tooth hit the jackpot.

Boxes of Swedish Fish candy in shopping cart - The Image Party/Shutterstock Swedish Fish candies have been popular in the United States for more than half a century. The soft and chewy piscine-shaped ...

Candy has the unique ability to both unite and divide us. It can garner unwavering loyalty and spark fierce debates—don't even get us started on Red Vines versus Twizzlers. Most importantly, it's at ...

Love for gummy candy has swept the nation, and Swedish Fish are swimming with the best of them. Sales of the Mondelez-owned brand topped $133 million last year, up almost 8%. To build on that momentum ...

Creative agency Majority is behind the holiday campaign for the Swedish Fish candy. The work runs online throughout North America until New Year’s on YouTube, Facebook, TikTok and Instagram. In the 50 ...

In recent months, Swedish candy has become a sensation across the United States, largely fueled by viral trends on platforms like TikTok and Instagram. From chewy gummies to uniquely flavored and ...