It's no surprise that many readers consider a job in book publishing to be one of the most covetable careers. Within publishing, there are widely recognized positions — like that of a book editor or ...

Chip Kidd is probably the coolest cat whose name you don’t know. Both author and graphic designer, Kidd takes turns using words and images to create unforgettable landscapes. As a book cover designer, ...

If you've been to an American bookstore in the past decade, the odds are good that a cover designed by Peter Mendelsund has caught your eye. Despite scant formal training, he has managed to create ...

What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

For decades, Chip Kidd has revolutionized the book jacket—giving Jurassic Park its iconic T-Rex silhouette, The Secret History its Greek statue, and 1Q84 its ghostly, translucent type. Now, for the ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

Publishing professionals advise self-publishers to focus on editing and cover design to ensure that their books have the greatest chance of success. Knowing how to work with a professional designer ...