The Drum's series on real-time advertising continues with a look at the challenges of real-time bidding (RTB). As technology advances to increase real-time advertising opportunities, The Drum catches ...
RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display spend - at least 7.9% of the total US display market. It's all very ...
Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's head start in retail media explains part of this imbalance, ...
One of the more interesting topics raised in the real-time marketing report the Altimeter Group released today was bad real-time marketing. I’ve used this space to complain about bad real-time ...
Amazon Web Services (AWS) introduced on Thursday a fully managed service built for real-time bidding (RTB) advertising workloads. Through the cloud it supports demand-side platforms (DSPs) and ...
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