Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

Protecting users from sites containing malicious content is a thankless task. The size of today’s Web makes it incredibly difficult. Find out why, and what we can do about it, in The Long View… These ...

After last week’s “Does SEO = Spam” debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is ...

This week in Security Levity, I want to talk about ‘Web reputation’ and how it’s used to protect users from malicious Web sites, or sites with malicious content for some other reason. Just as with ...