In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Earned media analytics company, WeArisma, has launched what it ...

A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently across several channels, it builds brand ...

iStock's 2025 Marketing Trends Report suggests strategies for small businesses to build trust through authentic content and ethical AI. iStock has unveiled its 2025 Marketing Trends Report, offering ...

LOS ANGELES--(BUSINESS WIRE)--Visual art marketing is joining the AI revolution as ROI-based creative influence campaign pioneer Rad Technologies Inc. (RAD) teams up with visual marketing agency ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

As we close out 2024, we're facing a marketing industry that is changing faster than ever. To stay ahead, it's crucial to evaluate shifts in consumer behavior and media trends that are redefining ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...