That went well Imagine changing your popular brand to capitalize on an emerging tech trend that never emerged. Mark ...

Virtual reality headsets will be popular gifts this holiday season, as more and more companies dip their toes into the cyber-ecosystem. From virtual golf experiences to gaming and meditation retreats, ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.

Because we in Silicon Valley are newness junkies, it can feel like an act of sabotage to have memories, but, for better or worse, I have them. It’s been more than forty years since I co-founded the ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...

When I first started teaching online nearly 20 years ago, everything was done through Outlook. No learning management system. No Zoom. No interactive tools. If you wanted to make something visual, you ...

The best video games carry a feeling of immersion, as though players are being actively transported into the world of the game. Virtual reality takes that immersion to the next level. Players truly ...