Car buyers today want more than a test drive and a handshake. They’re looking for convenience, transparency, and a shopping experience that feels tailored to them. Thanks to rapid advances in digital ...

Auburn Hills — Deep inside the sprawling Chrysler Technology Center is a metal structure equipped with sensors that Stellantis NV engineers call their "virtual reality arena." Stepping into this VR ...

When Ford engineer Elizabeth Baron (pictured) dons 3D goggles and walks through a virtually empty room at Ford’s virtual reality lab in Michigan, she sees the most recent design changes to cars such ...

PHOENIX — Vroom, the country’s largest direct online car retailer, announced plans Tuesday to open a virtual reality showroom in Scottsdale’s Fashion Square Mall. The showroom is set to open Aug. 12 ...