A few years ago, product placement specialists were prop guys who made sure that a Coke can appeared in a scene. Now, with the advent of virtual product placement, it doesn’t matter if a Coke can was ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

Ryff technology—built on smart algorithms and powerful processing—has made the company a leader in the new and growing field of virtual product placement. BY FastCo Works Four years ago, Roy Taylor ...

If you have a physical product that you want to sell in more than one country, determining the price in different markets can be challenging. You might have to open an office in each country, or at ...

Product placement is a $23 billion industry buoyed by our resistance to watching ads. Studies have shown that product placement leads to increased brand visibility and to consumers developing more ...

CUPERTINO, Calif., Oct. 27, 2025 /PRNewswire/ -- Ryff, a leader in virtual product placement (VPP) and in-scene advertising, today announced that its Scene Intelligence™ technology is powering virtual ...

Digital beauty tools are no longer gimmicks. Virtual try-ons for skincare are reshaping how people choose products by ...

EXCLUSIVE: Virtual product placement (VPP) could be set to become big business for entertainment companies — and it’s the golden oldies that are going to drive it. That’s according to a new report ...

I just returned from the SIGGRAPH conference which is a mecca for advanced computer graphics and related research. The event is a unique mix of academic research and commercial developments. This year ...