MediaPost

KFC Satirizes CGI Spokesthings With 'Virtual Influencer Colonel'

KFC is taking on the bizarre and potentially ethically questionable, but growing, practice of marketers using virtual influencers. You know — those CGI-created personalities like “Lil Miquela” and ...
Business Insider

I went to a virtual influencer's sold-out concert and the fan base was unlike anything I'd seen

Virtual influencer Mori Calliope performed a sold-out show at the Hollywood Palladium in February. These influencers, also known as VTubers, appear as digital avatars and are gaining popularity. I ...

AI influencer marketing may pose risk to brand trust, new research finds

The metaverse and virtual reality worlds offer a whole new avenue for advertisers and marketers. But a new study led by a ...
Retail Dive

Virtual influencers gain traction

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.
SlashGear

The Controversy Of Virtual Influencers And How They're Taking Over Social Media

AI has made it dramatically easier to make artificial "personalities" within a matter of minutes. A few natural language commands dictating how the "persona" looks and talks is enough to get the job ...
Business Insider

I make a living on YouTube playing an anime character. I'm very shy, and it's helped me get out of my comfort zone.

Mint Fantôme is a virtual, anime-style influencer, with 347,000 YouTube subscribers. The virtual YouTuber, or VTuber for short, appears as a digital avatar online. The creator behind Mint took an ...