Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Effective marketing is essential for success in today's ...

In recent years, video has morphed into the king of social media content across the globe. Just look at how much TikTok’s user base has grown — Insider Intelligence predicts TikTok saw 755 million ...

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

(Ad) The competition for K-12 private school admissions has gotten more and more competitive - and some schools are struggling to keep up. One key place to focus your digital marketing efforts is in ...

(Ad) Higher education is getting more and more competitive every year - schools are competing for students using every tool in their marketing and advertising arsenal. If you're wondering where to ...

As we enter an era where the bulk of today’s purchasing power is now in the hands of digital-native generations, video is no longer just a component of your marketing strategy; it is the central ...