Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes ...

How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...

“Can we balance public good with our bottom line? Or are we consigning ourselves to adopting the playbook written by companies optimizing for advertising revenue and user addiction?” The industry is ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...