AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Google on Tuesday invited Windows Phone 7 application developers to start using its AdMob advertising platform. Google released a beta SDK that will let Windows Phone 7 developers integrate AdMob ads ...

Count Google's AdMob division among those glad to see that Apple has had a change of heart regarding restrictions on App Store development. Omar Hamoui, former CEO of AdMob and currently vice ...

Yesterday, All Things Digital’s Peter Kafka pointed out the possibility that Apple could be limiting Google-acquired mobile ad network AdMob from selling ads on the iPhone and iPad platform. The ...

We had a pretty good idea what Google and its AdMob division would think of Apple's new rules on outside advertising companies collecting analytics, but AdMob CEO Omar Hamoui has now spelled it out ...

The iPhone is holding its lead over Android devices, but the sheer number of new Android phones available could start to change that, according to a monthly report — potentially the last of its kind — ...