In his classic book On War, first published in 1832, Prussian General Carl von Clausewitz defined "war" as "a duel on a larger scale" and an "act of force to compel our enemy to do our will." Many in ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Since the digital revolution, content moderation has typically ...

It's one thing to have an idea of who your customers are. But it's quite another to actually know them. The more companies learn about their target audience — whether through purchase data, reviews, ...

No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created. That’s why sales pages are so important. With the right copy, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ron Carson In the rush to ...

The heart of any transaction—be it between you and your barista or between a Fortune 500 business and its software vendor—is a person-to-person interaction. But today’s data-saturated and ...

Once upon a time, experts in customer understanding drew a clear line between online and offline customer experiences, marking the early stages of the digital customer experience evolution. While some ...

But realizing this fact is the easy part of Customer Relationship Management (CRM), doing the right things to keep these customers while making day to day decision and implementing strategies for your ...

Discover how top brands are using smarter insights to win more business. It’s one thing to have an idea of who your customers are. But it’s quite another to actually know them. The more companies ...