There is a reason why the old adage is “know thy customer” and not “know thy target audience.” Knowing your customer is a lot easier. You can talk to your customer directly and develop a relationship ...

B2B marketers say their biggest challenge is understanding who their target audience is, according to research from Dun & Bradstreet. Some 57% admitted lack of target audience understanding was their ...

You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

When it comes to building a successful e-commerce brand, few things are more important than truly understanding your customers. Of course, that’s where the problem comes in–many e-commerce ...

Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

A persona is simply a profile that is created by a writer to represent the target audience for whom they are writing. A writer knows that personas are based on the profile of readers of your copy.

To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is ...

Opinions expressed by Entrepreneur contributors are their own. “Know your customer” is a tenet of Business 101, but I’m often surprised at how many business owners and brand managers don’t follow it.

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...