This post is part of the Health Affairs Forefront short series, “Value Assessment: Where Do We Go Post-COVID?” The series explores what we have learned about value assessment and related issues during ...

We make decisions every day, many of which are so straightforward that we hardly notice we are making them. But we tend to struggle when faced with decisions that have uncertain outcomes, such as ...

Seems like everything these days is COVID-19. Recently the editor of the Journal of Business Forecasting asked me to write an article on demand planning under uncertainty.* Initially it sounded ...

Dr. Gary Klein is a cognitive psychologist and one of the world’s foremost experts on human decision making. I had the opportunity to talk with him recently about the present pandemic, and I asked him ...

Professionals don’t experience uncertainty in decision making — as an amateur, I “knew” this. Before I worked in a medical center, I thought medicine was an exact science: Doctors were trained to ...

There is no Planet B. Source: Markus Spiske/Pexels What is your experience of the recent heatwaves scorching Western Europe, the United States, and China? While my toddler rejoices in the almost ...

Consistently making better, faster decisions leads to better and more competitive business outcomes. Better customer experiences, retention, customer satisfaction and lifetime share-of-wallet are the ...

As we’re battling a virus that scientists still don’t fully understand, watching the stock market sink, then soar, then sink again, and facing a contentious election, the future seems completely ...

Humans possess a remarkable balance between stability and flexibility, enabling them to quickly establish new plans and adjust goals even in the face of sudden changes. However, "model-free ...