With the joy of the holiday season upon us, now’s the perfect time to start shopping for gifts your loved ones will adore. But finding a meaningful present isn’t always so easy—unless, of course, you ...

Ulta beauty buffs: Bella Hadid’s new Orebella (also written as ‘Ôrəbella) line of fragrances is now available to shop online — and you’ll earn extra perks, too. The model’s just-launched perfume brand ...

Shop new releases from Essence, e.l.f., Huda Beauty, and more. These are the best new Sephora and Ulta finds hitting shelves ...

Tuesday, March 21 marks the celebration of National Perfume Day for all fragrance enthusiasts. Most of us know that the best perfumes pack the most punch with the least amount of product. So, while ...

I worked at Ulta as a fragrance consultant for over two years. In my role, I introduced customers to new scents, fragrance matched for dupes, found updated versions of nostalgic perfumes, and more.

Rare Beauty is set to launch into all Ulta Beauty stores across the US, alongside a first-of-its-kind charitable partnership between the brand and retailer’s respective foundations ...