UFC, Gaethje and Pimblett
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UFC 324 attracted major anticipation as Justin Gaethje was crowned the new interim lightweight champion, giving the event clear competitive The post UFC’s $7.7 Billion Streaming Deal Kicks Off With 5 Million Streams During First Event appeared first on FirstSportz.
UFC kicks off in earnest the new era on Jan. 24 with its first event of 2026
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UFC 324 draws fan backlash after Travis Barker promo delays Paramount debut
Image Credit: Travis Barker (Image: Instagram/@travisbarker) UFC 324, the first pay-per-view event under Paramount’s newly announced $7.7 billion distribution deal, drew immediate backlash from fans after a prolonged Travis Barker–led promotional segment delayed the start of live fights.
UFC and Paramount began their multi-year deal on Saturday, January 24 with UFC 324. The event was headlined by Paddy Pimblett taking on Justin Gaethje for the Interim UFC Lightweight Championship. In a press release, Paramount claimed that 7.18 million global households tuned in for the event, which does not account for co-viewing.