Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Discover how drip pricing affects consumers by revealing hidden costs later in the buying process, and learn its prevalence in the hospitality and travel sectors.

How do you figure out the best pricing model for your business? Should you offer a free plan or a free trial? Charge a flat rate or per user? In this post, we’ll give you a few tips and options to ...