Silly Rabbit, Trix are for everyone who missed the iconic fruity shapes. General Mills Inc., the parent company of Trix, announced Monday it’s bringing back the beloved cereal shape of the 90s and ...

General Mills is bringing back the version of Trix cereal that turned eating breakfast — the most important meal of the day — into something we wanted to do. Fruity shapes are making their highly ...

If you’ve been feeling nostalgic for the original Trix cereal — the kind with vibrant colors like blue and green — this news might make your morning a little brighter. Two years ago, General Mills ...

Yes, some consumers are clamoring for cold-pressed beet juice and quinoa chips. But that doesn’t mean they don’t also want Red 40, Blue 1 and Yellow 6. General Mills Inc., maker of Trix, the iconic ...

Cereal Partners Worldwide’s very first NFTs (Non-Fungible Tokens) have dropped on Opensea.io, commemorating the launch of the TRIX® Breakfast Cereal brand in the Middle East & North Africa (MENA). The ...