Sofia Troutman is the Senior Digital Marketing and Product Innovation Manager for Skyline Exhibits. Sofia heads up Skyline’s marketing efforts in new product development and management, lead ...

Opinions expressed by Entrepreneur contributors are their own. Trade shows are excellent opportunities for businesses to showcase their products or services, network with potential clients and stay ...

Interactive video business cards and real-time lead capture help exhibitors modernize follow-up at conferences and live events. Competition ends with one winner. Collaboration finishes with many.” — ...

With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors ...