Facebook and Instagram keep a list of topics they think interest you in your Meta Accounts Center. These topics, like brands and sports, are used to serve you ads Meta thinks you'll find relevant.
The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...
Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...
Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options include topic targeting within Facebook In-Stream ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product ...
Marketers now have ways to exclude topics when advertising on YouTube and across the Google Display Network. The feature, Excluded Themes, increases the accuracy to focus on the nuances of eliminating ...
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