In the attention economy, commercial cinema pretty much needs to form a fanbase in order to establish a successful franchise. From the Marvel Cinematic Universe to the galaxy far, far away of Star ...

McQuarrie’s full quote on the subject is as follows: “Fan service, and fandom, is poison. It’s deadly. It’s great when applied like a very, very strong spice, and judiciously. If you happen to have ...

Christopher McQuarrie has some strong thoughts about filmmakers injecting fan service into their franchise movies, and why it tends to hurt storytelling more than help. “Fan service, and fandom, is ...

As someone whose entire career in journalism has been in entertainment, and specifically geek entertainment, I have an interesting relationship to the idea of catering to fans. I am a fan of just ...