Apple to raise prices due to memory chip crunch, Tim Cook says

The CEO tells the Journal in an exclusive interview that soaring costs make price increases “unavoidable.” ...

Tim Cook Says Apple Facing Unprecedented Problem: 'I've Never Seen Anything Like It'

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the ...

Apple may raise iPhone prices as AI chip costs surge, Tim Cook's big warning

Apple may raise iPhone 18, Mac and iPad prices as AI-driven demand pushes memory chip costs higher. Tim Cook says price hikes may be unavoidable.

Tim Cook Warns Price Hikes Unavoidable: Why iPhone 18 Pro Could Hit $1,399

After Apple CEO Tim Cook confirmed that prices for Apple products will increase, a new report suggests how much the iPhone may cost.

Apple’s Tim Cook on Lessons From Steve Jobs, His Morning Routine and More

Apple CEO Tim Cook sits down for The Job Interview with WSJ. Magazine to discuss working with Steve Jobs, his first job as a ...
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Apple to raise prices due to memory chip shortage

Apple CEO Tim Cook announced that the company will be raising product prices due to escalating memory and storage chip costs. This decision comes as AI-driven demand for data centers intensifies ...

Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ

Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal ​in an interview.

Tim Cook

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, ...