Apple CEO Tim Cook will soon be Executive Chairman and handle government interactions, but that isn't stopping him from taking a phone call today with a European Commission head over Apple AI in the EU.

Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Rising component costs and a major leadership transition mean Apple hardware prices could jump well before the iPhone 18 launch.

Elon Musk said soaring memory costs are the "biggest price jump in anything I've ever seen" and that the solution is "MUCH higher production."

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the huge increases that are being passed to us,

Tech giants like Apple and Microsoft are significantly increasing prices for devices like iPads, MacBooks, and Xbox consoles due to a severe global memory chip shortage. This surge, driven by the AI boom's demand for data centers,

Tim Cook reportedly held “constructive” talks with EU tech chief Henna Virkkunen as Apple and the bloc sought a way forward in their dispute over the delayed launch of Siri AI in Europe.

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, establishing it as one of the world’s largest technology firms by revenue and market value.

Apple Inc.’s (NASDAQ:AAPL) decision to raise MacBook and iPad prices sparked criticism from Sen. Bernie Sanders (I-Vt.), while Wedbush analyst Dan Ives defended CEO Tim Cook’s decision as necessary to protect profit margins.